Over 600 million people share or view photos and videos on Instagram each month, with 400 million people visiting the site daily. And 60 percent of Instagram users said they discovered new products on the platform, while 75 percent said they had taken action after being inspired by a post. For business owners, that translates into millions of potential customers for their products or services.
[ Related: How to market your business on Instagram ]
But just posting a photo or video on Instagram won’t send viewers to the business’s website or landing page – or that it will even be viewed by the right people (or anyone).