You put on a show in Vegas, you gotta give the crowd glitz. And that’s exactly what Adobe did with its recent Adobe Summit 2017, which featured a motivational talk from Peyton Manning, surprise appearances from Ryan Gosling and Penn & Teller, and Saturday Night Live’s Kate McKinnon showing off her improv genius.
But marketers were there to learn, and the conference delivered on that front, too. Here are 12 digital marketing ideas, best practices, strategies and nuggets of wisdom shared during the summit.
1. Digital transformation is ‘all or nothing’
During the Summit’s keynote, Adobe CEO and President Shantanu Narayen addressed the pain points many organizations face today: The need to stay ahead of competitors, the struggle to achieve digital transformation, and, above all, the need to deliver exceptional customer experiences.