What’s the best way for CMOs to evaluate marketing ROI? What will be the next big revolution in marketing? And what advice does James Corden of “Carpool Karaoke” fame have to give CMOs?
Here are answers to these questions and more tips, strategies and sage advice for CMOs from the recent Marketo Marketing Nation Summit in San Francisco.
1. When it comes to engaging with customers, less is more
Consumers today receive endless marketing emails and ads that follow them wherever they go online. And there’s a finite supply of attention that isn’t going to expand, Marketo CEO Steve Lucas noted.