Alexa is making its move. While Amazon’s virtual assistant has been tied to its own devices since its introduction more than two years ago, it is now beginning its an all-out assault on Siri and Google Assistant as it looks to establish a foothold on iOS and Android.
But entering enemy territory isn’t going to be easy. Apple and Google have both built their AI aides deeply into their mobile operating systems, so Alexa has to live inside apps for now. On the iPhone it’s inside the Amazon shopping app, and on the Mate 9 (the only Android phone that supports it), it’s accessible via a dedicated Huawei Alexa app. So to use it, you’ll need to open the respective app before you can start asking questions.