BrandPost: Driving Digital Transformation through Data Analytics

Driving Digital Transformation through Data Analytics

As Adeel has stated in his blog, “Digital Transformation, as it turns out, is as much a market dynamic – something that is happening all around us – as it is something organizations need to undertake”. He also said that ”Digital Transformation is the greater use of technology within a company’s products, services, and processes in an effort to increase the speed of execution, deliver competitive differentiation, and ultimately improve the user experience of its customers.” He broke it down into three distinct areas: establish a software-development culture, measure and qualify using IoT and instrumentation, and derive real-time insights using data analytics. I of course would like to focus on that last point.

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