BrandPost: Overcoming the Digital Dilemma

“Silicon Valley is coming,” says Jaime Dimon, CEO of JPMorgan Chase, “and they want to eat our lunch.”

Why is the CEO of the largest bank in the United States worried about software startups with no experience in banking? The answer is simple: digital disruption is changing everything.

Consider the following examples:

  • Uber, the world’s largest taxi company, owns zero vehicles
  •, the world’s most valuable retail company, has zero inventory
  • Facebook, the world’s most popular media company, creates zero content
  • Airbnb, the world’s leading provider of accommodations, owns zero real estate.

What these organizations have in common is that the value of what they’re creating lies in software. In his well-known Wall Street Journal essay, “Why Software Is Eating the World,” Marc Andreessen foreshadowed a new wave of software innovation that would disrupt every market in the world. That day is here, and no industry is immune. As organizations continue to use software to spur innovation, competition and disruption continues to advance from places other than the traditional pool.

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