BrandPost: Ticketmaster: How APIs Help Provide “Moments of Joy”

Ticketmaster’s mission is to bring “moments of joy to fans of live entertainment everywhere,” and APIs play a critical role in this.

We spoke with Ismail Elshareef, senior vice president of fan experience and open platform at the ticket sales and distribution company, to discuss how APIs remove friction from innovating and fostering partnerships at Ticketmaster.

Ticketmaster partners like Groupon and Walmart can easily provide their customers with access to live entertainment inventory and tickets via Ticketmaster APIs, says Elshareef. APIs are also key to surmounting one of the biggest challenges facing the live entertainment industry: event discovery.

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