Broadband privacy: What happened, what it means and what you can do

The latest political upheaval to hit the U.S. is very relevant to anyone involved in tech: Congress has voted to overturn recent FCC rulings that would have forced ISPs to get your permission to collect and sell data on your various online habits. You know all that targeted advertising that makes you crazy (and provides a nice income for broadband providers)? It’s not going to stop.

One thing to keep in mind: What this basically means is that nothing will change. The FCC rules had not yet gone into effect, so that your data is no less safe than it was last week. That being said, while communications and cable companies are probably holding quiet celebrations, this is a serious blow to privacy advocates. While the new rules weren’t perfect, they would have been at least a first step in protecting consumer data.

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