Burger King Won’t Take Hint, Updates Ad To Trigger Google Home Devices Again

Burger King “successfully ran an alternate version of its advertisement designed to trigger Google Home devices late Wednesday,” according to the Washington Post. Long-time Slashdot reader ewhac writes that “According to spokesperson Dara Schopp, BK regards the ad as a success, as it has increased the brand’s ‘social conversation’ on Twitter by some 300%,” though he’s not a fan of “reaching through your TV speakers and directly messing with your digital devices. You may wish to consider alternate vendors for your burger needs.” And Slashdot reader Lauren Weinstein thinks Burger King should be prosecuted. “Someone — or more likely a bunch of someones — at Burger King and their advertising agency need to be arrested, tried, and spend some time in shackles and prison cells. They’ve likely been violating state and federal cybercrime laws with their obnoxious ad campaign… For example, the federal Computer Fraud and Abuse Act broadly prohibits anyone from accessing a computer without authorization… Burger King has instantly become the ‘poster child’ for mass, criminal abuse of these devices… It was a direct and voluntary violation of law.”

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Source: www.slashdot.org

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