Facebook’s latest moves take yet another page from Snapchat, and the company may need to figure out how to become innovative again.
Playing catch-up with competitors is a good thing but it doesn’t replace Facebook building new features that users can’t get anywhere else.
“Facebook needs to understand what their second act is going to be,” said Zeus Kerravala, an analyst with ZK Research, who added that copying Snapchat shows Facebook’s own lack of innovation. Otherwise, he said, “they’ll eventually start losing users — and their whole value is tied up in the size of the community.”
A few eyebrows were raised when Facebook announced yesterday it was adding a few new features to its apps.