From a report on CNBC: Despite legacy media’s anxieties about cord-cutting, data suggest that the phenomenon isn’t nearly as significant as cable providers make it out to be. In its 11th annual “Digital Democracy Survey,” Deloitte found that the percentage of American households that subscribe to paid television services has remained relatively stable since 2012, even as adoption of streaming services has accelerated. In its survey of 2,131 consumers, Deloitte said two-thirds of respondents reported they have kept their TV subscriptions because they’re bundled with their internet plan. Kevin Westcott, vice chairman and U.S. media and entertainment leader at Deloitte, told CNBC that bundling seems to be a huge deterrent for cord cutting.
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