S&P 500 executives are dropping blockchain buzzwords less on earnings calls and during presentations to analysts and investors. Analysts are also asking about it less. From a report: The hype was just that. The odds of a company turning blockchain “headlines into reality” are slim, as Forrester Research predicts. The prospect of incorporating blockchain technology or cryptocurrency into businesses excited investors and drove up share prices temporarily — just look at Kodak, beverage company Long Blockchain, or Hooters franchisee Chanticleer Holdings — so it’s no wonder executives wanted shareholders to know that they too might get in on the new technologies. At the peak earlier this year, “blockchain” was mentioned 173 times, according to an analysis of company transcripts by Axios. The number has since fallen as much as 80%.
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