Microsoft has for decades owned the intersection of collaboration, productivity and communication. However, as these services shifted to the cloud, it opened pathways for greater competition and flexibility in how organizations deployed applications for their workforce. Through G Suite, Google has stretched its resources and refined its family of apps for enterprise. The market is far from locked up, however, and analysts see at least some room for new players to emerge to challenge Google and Microsoft.
Could Amazon be the dark horse of enterprise collaboration? The company has a dominating position in cloud-based infrastructure, but its moves in the application market, albeit reserved, have yet to deliver similar impact. But what if it decides to focus on the collaboration market?