Facebook challenges GoFundMe with personal fundraising features

Facebook is making it easier to support your friends’ causes. The company recently announced a new feature that lets users create personal fundraisers. The new option is meant to raise money for medical treatments, classroom support, and similar efforts.

A GoFundMe-style feature is a no-brainer for the social network, as Facebook sees it. When you’re trying to crowdfund for a personal cause you go straight to Facebook to enlist your friends’ help anyway. This new feature simply cuts out the middle man.

personal fundraisers hero2 Facebook

Personal fundraisers on Facebook.

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Source: http://www.cio.com

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