Facebook is making it easier to support your friends’ causes. The company recently announced a new feature that lets users create personal fundraisers. The new option is meant to raise money for medical treatments, classroom support, and similar efforts.
A GoFundMe-style feature is a no-brainer for the social network, as Facebook sees it. When you’re trying to crowdfund for a personal cause you go straight to Facebook to enlist your friends’ help anyway. This new feature simply cuts out the middle man.