Facebook’s rocket ship icon is a test flight for a secondary news feed

If you see a rocket-ship icon on your Facebook feed on iOS or Android (top of the screen for Android, bottom for iOS), it’s apparently because Facebook thinks one news feed is not enough. The social media platform is testing a second timeline where you can waste more time watching videos, memes, and reading popular articles.

Tapping the rocket-ship icon shows a news feed made up of popular articles, videos, and other posts from Facebook Pages. These are items Facebook believes will interest you, based on a number of criteria including similarity to other content you’ve liked, and a post’s popularity among your friends.

facebookrocketship2 Ian Paul/PCWorld

Facebook’s secondary news feed.

To read this article in full or to leave a comment, please click here

Source: http://www.cio.com

Leave a Reply