An anonymous reader shares a VanityFair report: These days, it takes less than 60 seconds to know what the general consensus on a new movie is — thanks to Rotten Tomatoes, the review aggregator site that designates a number score to each film based on critical and user reviews. Although this may be convenient for moviegoers not necessarily interested in burning $15 on a critically subpar film, it is certainly not convenient for those Hollywood directors, producers, backers, and stars who toiled to make said critically subpar film. In fact, the site may be “the worst thing that we have in today’s movie culture” — at least according to Brett Ratner, the Rush Hour director/producer who recently threw the financial weight of his RatPac Entertainment behind Batman v Superman: Dawn of Justice. Sure, the blockbuster made over $850 million worldwide in spite of negative reviews … but just think of how much more it could have made had it not had a Rotten Tomatoes score of 27 percent! Last week, while speaking at the Sun Valley Film Festival, Ratner said, “The worst thing that we have in today’s movie culture is Rotten Tomatoes. I think it’s the destruction of our business.”
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