You spend hours on your business’s website, making sure visitors can find the information they need to make a buying decision. But in recent years, most marketers have realized that a well-crafted website is only one part of online marketing. If customers can’t find your page, you’ll never convince them to buy from you.
At one time, businesses offloaded their website design to professional firms, who charged a lump sum for a design that mostly remained stagnant for years. However, today’s do-it-yourself options allow brands to create a website in a matter of minutes, tweaking it on a whim. With these tools come a few complications, since businesses don’t have access to the expert skills of a dedicated website designer.