It’s a safe bet that most enterprises as well as service providers pay attention to Accenture’s market moves and investments. After all, Accenture is the world’s largest independent consulting and IT outsourcing firm, so who wouldn’t think it wise to learn by observing the firm’s strategies? Let’s look at Accenture’s recent acquisition of Genfour. Interestingly, the two major considerations that typically drive acquisitions are not at play in this case; so, what is Accenture’s strategy?
Based in the U.K, Genfour has fewer than 200 employees. It’s tiny compared to Accenture, which has 401,000 employees and 6,600 leaders. So, the acquisition won’t have any material impact on Accenture’s revenues. And the acquisition will add mostly mid-size enterprises to Accenture’s client base.