Apple has been flailing around for years trying to put together some sort of television bundle. Now a new report from Recode indicates that Apple may try to bundle HBO, Starz, and Showtime together into a premium bundle.
Peter Kafka reports for Recode:
Here’s Apple’s latest proposal: It wants to sell consumers a premium TV bundle, which combines HBO, Showtime and Starz.
Apple already sells each of those channels individually. But it has approached the three networks about rolling them up into a single package, as conventional pay TV operators sometimes do.
The difference: Traditional pay TV operators, like Charter, usually require consumers to subscribe to a basic level of TV channels before it will sell them a premium bundle. Apple could sell the bundle as standalone product, delivered via its iOS devices and its Apple TV settop box.