IDG Contributor Network: Apple’s baby boomer management team still clueless about TV

Apple has been flailing around for years trying to put together some sort of television bundle. Now a new report from Recode indicates that Apple may try to bundle HBO, Starz, and Showtime together into a premium bundle.

Peter Kafka reports for Recode:

Here’s Apple’s latest proposal: It wants to sell consumers a premium TV bundle, which combines HBO, Showtime and Starz.

Apple already sells each of those channels individually. But it has approached the three networks about rolling them up into a single package, as conventional pay TV operators sometimes do.

The difference: Traditional pay TV operators, like Charter, usually require consumers to subscribe to a basic level of TV channels before it will sell them a premium bundle. Apple could sell the bundle as standalone product, delivered via its iOS devices and its Apple TV settop box.

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