IDG Contributor Network: Bringing consumers back into the fold

Some technology companies have sworn off consumers. They have short attention spans, an endemic unwillingness to pay for things they think should be free, and just plain poor judgment, as illustrated in stellar fashion by the results of our recent election. Enterprises are much better at figuring out what’s in their own best interests. They’ll pay for demonstrated value.

But consumers are, like, “oh, that’s nice,” and they keep on moving. Preventing their minds from wandering away is tough business. That’s a key reason why IBM got out of the PC business, selling it to Lenovo in 2005. Today, IBM sells no endpoints of any kind (unless you count its reselling of Apple products to large customers).

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