Under the banner of digital transformation, businesses large and small are making strategic commitments to technology as a primary driver of competitive success. There is broad acceptance that every company is a software company.
Like so many of these things, it sounds right, and it’s a valuable insight. All of us need to take seriously the idea that we need to engage energetically and relentlessly in digital transformation. But embracing the concept is a lot easier than translating it to effective plans. “Sign me up” is the easy part. “Now what?” is the hard part.