IDG Contributor Network: How a data-driven culture enables innovation and empowerment in an adaptive enterprise

Data is the fuel for the digital economy and is at the core of driving insight-driven business transactions—from decision-making to cross-departmental collaboration. Organizations deal with an abundance of data across the enterprise, creating an opportunity to deliver insights and drive material outcomes to gain a competitive advantage.

For example, automobile companies rely on consumer, competitive, financial and market data to determine which new features and technology to add to next generation cars. In the hospitality industry, marketing teams model consumer behavior data to personalize offers for guests. Farmers leverage data to determine the best times for planting crops, fertilizing and irrigating their land. Even healthcare organizations rely on data to define standardized materials and surgical instruments for the operating room.

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