IDG Contributor Network: How tech activists harness purchasing power to bring about change

Money talks. Companies listen when millions of customers boycott their products and services.

Peaceful, economic mass-protests aren’t new. Gandhi and Martin Luther Kings Jr. used them. Activists launch bigger, more effective protests using social media and online commerce. The purchasing power of millions of followers’ becomes a powerful tool to demand change.

How are such campaigns organized? When do they work best? What technology is involved?

Groups with little political power have to use what few means they do have to make their voices heard. Collectively refusing to buy certain products ensures that their message is heard by corporations and relayed to politicians. Economic boycotts work.

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