This week’s PR disasters have certainly been covered ad nauseam, I realize that. But I want to make a point I haven’t yet seen made in other posts or stories: The real root cause. Let’s start by taking a look at what the week dealt us.
First there was Pepsi with its ad depicting a model at a protest, handing a police officer a Pepsi, missing the mark entirely and called on cashing in on demonstrations. It wasn’t even an original idea — it’s been done before and really well, in my opinion. Anybody remember when that kid gave Joe Green the Coke? Maybe Pepsi was trying to give a nod to its competition with the sincerest form of flattery? Fail.