IDG Contributor Network: Technology and promotions: the digital face of marketing

Technology is at the forefront of marketing and promotions, now more than ever.

I can attest to that assertion, thanks to my conversation with Charlie Gaffney, president and CEO of Index Promotions, a global, full-service product promotions and marketing agency based in Los Angeles. His agency works with some of the world’s biggest brands, including Burger King, MetLife, Macy’s and Cereal Partners Worldwide (CPW), to name a few.

He says that for product promotions — such as tangible, branded items like cups, toys and giveaway items — technology is an integral component to expanding promotional marketing strategies. 

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