I made thousands of cold calls to learn a crucial sales lesson. But the lesson is valuable beyond sales. It matters for everyone. Especially if you are (or want to be) a better leader.
I’m going to share that crucial lesson with you now.
But first, I need to let you know a little bit more about what I learned along the way.
I learned that when you call someone out of the blue, it’s hard to get their attention. This is true even after you manage to get past the screeners and voicemail boxes and actually get them on the phone.
I learned that once you finally have someone live on the phone, you’ve got just a few precious seconds to earn just a few more seconds of their time. Then you can use those few additional seconds to try and earn the next few. And so on.