IDG Contributor Network: Why is Apple building its own GPU architecture?

Apple is a company known for springing surprises on its users and on the media that follows the company’s every move. The latest shocker from Apple involves the company’s decision to stop licensing GPU designs from Imagination Technologies.

Apple has been using technology from Imagination Technologies in its iPhones and iPads for years. So why would the company suddenly decided to stop doing so?

A writer at AppleInsider has a deep look inside the reasons behind Apple’s decision, and the implications it has for users and Apple’s competitors.

Daniel Eran Dilger reports for AppleInsider:

Why would the company launch an internal GPU development team when it already owned a stake in Imagination Technologies, the British reference platform designer that Apple had been using for its mobile GPUs since the launch of the original iPhone?

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