Microsoft HoloLens helps medical equipment maker hone sales pitch

Microsoft’s HoloLens has found a home in healthcare, potentially breathing new life into what has been spotty deployment of immersive digital solutions in enterprises.

Medical equipment maker Stryker is using the headset to help show customers how its surgical tables, light fixtures and displays will look in their operating rooms (ORs). HoloLens serves as a planning and design tool for sales pitches, saving Stryker the time, money and effort it typically spends to demonstrate its wares.

“We have a diverse base of individuals interested in how that operating room is going to look and operate,” says Andy Pierce, Stryker’s president of global endoscopy. “HoloLens enables them to reach that stakeholder base to demonstrate options for customers and do it cost-effectively.”

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