Microsoft just took a direct swipe at Salesforce with a new enterprise-ready version of LinkedIn’s customer relationship management product called Sales Navigator. From a report on CNBC: “Today’s announcements take Sales Navigator to the next level,” Doug Camplejohn, LinkedIn sales solutions head of product, said in a blog. The new product steps up competition with arch rival Salesforce. Microsoft beat out Salesforce to acquire Linkedin for $26.2 billion — by far the company’s largest acquisition to date — in June. Salesforce CEO Marc Benioff was so concerned, he accused the company of “anti-competitive behavior” and urged regulators to investigate. Flash-forward less than a year and Microsoft’s new Sales Navigator Enterprise Edition incorporates many features aimed at turning LinkedIn into a must-have tool for sales teams at big companies.
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