Spotify has signed a long-term licensing agreement with Universal Music Group, allowing new albums from Universal artists to be restricted to its premium service for up to two weeks. The Verge reports: In a statement, Spotify CEO Daniel Ek admitted that Spotify understands that its policy of releasing albums across its entire service couldn’t last forever. “We know that not every album by every artist should be released the same way, and we’ve worked hard with UMG to develop a new, flexible release policy,” Ek stated. “Starting today, Universal artists can choose to release new albums on premium only for two weeks, offering subscribers an earlier chance to explore the complete creative work, while the singles are available across Spotify for all our listeners to enjoy.” The agreement with UMG should allow for deals with Spotify’s other two major label partners, Warner Music Group and Sony Music Group, to be completed in short order — deals that likely will match the parameters set in the Spotify-UMG deal — paving the way for Spotify’s initial public offering.
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