Today’s teenagers think Google and Google brands are cool, research funded by Google has found. From a report: Google published “It’s Lit: A guide to what teens think is cool”, a “magazine” compiling the results of its research into Generation Z, characterised as those aged from 13 to 17. The Google-funded research found Generation Z relied on brands to “shape their world,” and that Google was the third-most cool. Cool was defined by the researchers as “unique, impressive, interesting, amazing, or awesome.” YouTube, which Google owns, came out at number one ahead of Netflix. Google’s web browser Chrome placed tenth, in front of Nike.
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