An employee, who claims to have worked on the development of Flash, writes: Apparently, the world settled on the “One True Cause” for why Flash “died”. Take for example this blogpost by John Gruber about FedEx… it ends with this consideration on Steve Jobs’ “Thoughts on Flash”: “If it had been an angry rant, it would have been easily dismissed without needing to be factually refuted — “That’s just Jobs being a prick again.” The fact that it wasn’t angry, and because it was all true, made it impossible to refute.” Impossible to refute. There’s no doubt that this was the beginning of the end for Flash, right? Except that this is utterly wrong. I worked on Flash, and I worked on the thing that actually killed Flash. It is my strong belief, based on what I observed, that Steve Jobs’ letter had little impact in the final decision — it was really Adobe who decided to “kill” Flash. Yes, Flash was a bad rap for Adobe, and Steve’s letter didn’t help. But ultimately, what was probably decisive was the fact that developing Flash cost Adobe a ton of money. John Gruber, responding to the blogpost: To be clear, I don’t think Jobs’s letter killed Flash. But I don’t think Adobe did either. Eventually Adobe accepted Flash’s demise. What killed Flash was Apple’s decision not to support it on iOS, combined with iOS’s immense popularity and the lucrative demographics of iOS users. If Jobs had never published “Thoughts on Flash”, Flash would still be dead. The letter explained the decision, but the decision that mattered was never to support it on iOS in the first place. It’s possible that Flash would have died even if Apple had decided to allow it on iOS. Android tried that, and the results were abysmal. Web page scrolling stuttered, and video playback through Flash Player halved battery life compared to non-Flash playback.
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