NEW ORLEANS — Amazon has quickly built a commanding lead on voice-enabled digital assistants, but the company’s vision for bringing Alexa to connected devices as diverse as light switches, automobiles and household appliances is just getting underway. Amazon’s plans for Alexa are more widespread than any device category or the constraints of Amazon’s own hardware aspirations, Steve Rabuchin, vice president of Amazon Alexa, said at last week’s Collision conference.
“We have this vision of Alexa everywhere,” he said. “We can’t do it all ourselves. There’s no way we’re going to build every smart home device and every wearable… so we opened that up.” Voice-controlled technology is a “significant new interface that humans will use. It’s very convenient and it makes hard things simple.”