Why some people are willing to pay for a mobile app

Who pays for apps? Who doesn’t when they should? And who is most likely to make in-app purchases on the fly?

To help app developers build a strategy, we asked two experts about mobile app purchasing behavior: John B. Dinsmore, assistant professor of marketing at the Raj Soin College of Business at Wright State University and lead author of “To ‘Free’ or Not to ‘Free’: Trait Predictors of Mobile App Purchasing Tendencies and Joe Silverman, CEO of New York Computer Help.

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Source: http://www.cio.com

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