Sources: Apple was caught flat-footed by the generative AI fever and is on course to spend ~$1B/year to add the tech across iOS 18, Siri, Music, and other apps (Mark Gurman/Bloomberg)
Mark Gurman / Bloomberg:
Sources: Apple was caught flat-footed by the generative AI fever and is on course to spend ~$1B/year to add the tech across iOS 18, Siri, Music, and other apps — But the company is now preparing its response…