TikTok pushes merchants to use a new ad-buying tool that promotes videos linking to TikTok Shop rather than merchants’ own sites, frustrating some merchants (Ann Gehan/The Information)
Ann Gehan / The Information:
TikTok pushes merchants to use a new ad-buying tool that promotes videos linking to TikTok Shop rather than merchants’ own sites, frustrating some merchants — As TikTok readies itself for the expected sa…