No Fashion Focus in Milan After France Made It Part of Summer Olympics
In Paris, the fashion powerhouse LVMH was a headline sponsor and helped design the medals and the athletes’ apparel.
Advertising and Marketing
How Ukraine’s Army Recruitment Ads Have Evolved
In Ukraine, army recruitment ads are impossible to miss. Constant Méheut, a Times reporter in Kyiv, describes how those ads have evolved to reflect the country’s shifting moods after four years of war.
Inside China’s Quest to Defy Aging with Longevity Labs and ‘Immortality Islands’
Longevity labs, “immortality islands” and grapeseed pills are part of China’s national project to conquer aging, despite sometimes shaky science and extravagant claims.
Trump and Canada’s Trade Spat Spotlights Doug Ford, the Ontario Premier
Doug Ford has built a reputation for picking fights with President Trump and getting under his skin with publicity-grabbing moves as U.S. tariffs have harmed Ontario’s economy.
New Star of an Ad Campaign: The Louvre Heist Ladder
After thieves stole more than a hundred million dollars’ worth of jewelry from the Louvre using a lift truck, the manufacturer decided to capitalize on the connection.
Women in Indian Sports Sweat for Their Share of a Booming Market
Female athletes are using social media to increase viewership and seek better sponsorship deals in a field long dominated by men.
Pet Owner Flooded With Puzzling Calls About a Lost Cat While Hers Is Safely at Home
Natasha Lavoie’s phone number appeared on a T-shirt sold online that advertised a fictitious missing cat. She can’t stop the calls from coming.
Felix Baumgartner, Skydiver Who Jumped From the Edge of Space, Dies Paragliding at 56
Nicknamed “Fearless Felix,” he jumped from the edge of space in 2012.
Santa Lives in Rovaniemi, Finland. Some of His Neighbors Are Not Thrilled.
A tourist season that stretches from October to March has been anything but jolly for some residents of the “Official Hometown of Santa Claus.”
Abrdn’s Rebrand Reversal and a History of Corporate Missteps
A British investment firm restored most of the vowels to its name after a widely ridiculed revamp that showed the pitfalls of trying to look cool in the digital age.