New York New Jersey Stadium? Why MetLife Is Changing Its Name for the World Cup
This summer, FIFA is putting its stamp on the venue for the World Cup.
Advertising and Marketing
Pepsi Drops Sponsorship of Wireless Festival Headlined by Kanye West
Prime Minister Keir Starmer said he was “deeply concerned” that the rapper known for antisemitic and racist comments had been booked to perform at the Wireless Festival.
The German Military Tightens Its Social Media Rules
Military members sharing clips on Instagram and TikTok have helped recruit badly needed new soldiers, but Bundeswehr officials said they are concerned about security.
A Smelly Ice Cream Ad Tempts Few London Commuters
Magnum Ice Cream is scaling back a scented ad at King’s Cross station after commuters complained that the aroma was “sickly” and “artificial.”
No Fashion Focus in Milan After France Made It Part of Summer Olympics
In Paris, the fashion powerhouse LVMH was a headline sponsor and helped design the medals and the athletes’ apparel.
How Ukraine’s Army Recruitment Ads Have Evolved
In Ukraine, army recruitment ads are impossible to miss. Constant Méheut, a Times reporter in Kyiv, describes how those ads have evolved to reflect the country’s shifting moods after four years of war.
Inside China’s Quest to Defy Aging with Longevity Labs and ‘Immortality Islands’
Longevity labs, “immortality islands” and grapeseed pills are part of China’s national project to conquer aging, despite sometimes shaky science and extravagant claims.
Trump and Canada’s Trade Spat Spotlights Doug Ford, the Ontario Premier
Doug Ford has built a reputation for picking fights with President Trump and getting under his skin with publicity-grabbing moves as U.S. tariffs have harmed Ontario’s economy.
New Star of an Ad Campaign: The Louvre Heist Ladder
After thieves stole more than a hundred million dollars’ worth of jewelry from the Louvre using a lift truck, the manufacturer decided to capitalize on the connection.
Women in Indian Sports Sweat for Their Share of a Booming Market
Female athletes are using social media to increase viewership and seek better sponsorship deals in a field long dominated by men.