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New Anthropic campaign suggests other AI platforms will incorporate targeted ads in their chatbot conversationsThe Seahawks and the Patriots aren’t the only ones gearing up for a fight.AI rivals Anthropic and OpenAI have launched a war of ads trying to…
Advertising Standards Authority says firm advised by George Osborne ‘trivialised risks of cryptocurrency’A cryptocurrency company advised by George Osborne has been banned from showing a set of adverts that suggested using its services could be a solut…
Ads to be placed alongside answers as OpenAI looks to beef up revenue for flagship AI productChatGPT will start including advertisements beside answers for US users as OpenAI seeks a new revenue stream.The ads will be tested first in ChatGPT for US use…
Watchdog will also monitor online ban for high fat and sugar products as part of wider effort to tackle childhood obesityA ban on junk food advertising on TV before 9pm and a total ban online has come into force as the government attempts to tackle the…
Watchdog will also monitor online ban for high fat and sugar products as part of wider effort to tackle childhood obesityA ban on junk food advertising on TV before 9pm and a total ban online has come into force as the government attempts to tackle the…
Polling indicates strong public backing for a much less permissive approach to promotion, including sponsorshipMinisters will come under mounting pressure to introduce curbs on gambling advertising this year, as MPs and campaigners latch on to polling …
The Body Coach app, launched in pandemic, will advertise on ITV’s channels and video platform ITVX under dealThe broadcaster ITV has agreed to invest up to £3m into the health and fitness app The Body Coach, created by Joe Wicks, who shot to fame by ge…
Sadiq Khan’s office blames delay on lack of government guidance on links between gambling ads and harmGambling companies have spent nearly £5m to advertise on the London transport network since Sadiq Khan pledged to stop them from doing so, amid a prol…
Influencer marketing has become a significant part of the digital economy. Influencers allow brands to reach highly targeted audiences, and their endorsements are often perceived as more authentic than direct advertising.
Gone are shots of puddings and sweets as advertisers try to market other foods to stay within rules coming into force on 5 JanuaryThe festive season is traditionally a time of national culinary overindulgence but eagle-eyed viewers may have noticed tha…