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Watchdog will also monitor online ban for high fat and sugar products as part of wider effort to tackle childhood obesityA ban on junk food advertising on TV before 9pm and a total ban online has come into force as the government attempts to tackle the…
Polling indicates strong public backing for a much less permissive approach to promotion, including sponsorshipMinisters will come under mounting pressure to introduce curbs on gambling advertising this year, as MPs and campaigners latch on to polling …
The Body Coach app, launched in pandemic, will advertise on ITV’s channels and video platform ITVX under dealThe broadcaster ITV has agreed to invest up to £3m into the health and fitness app The Body Coach, created by Joe Wicks, who shot to fame by ge…
Sadiq Khan’s office blames delay on lack of government guidance on links between gambling ads and harmGambling companies have spent nearly £5m to advertise on the London transport network since Sadiq Khan pledged to stop them from doing so, amid a prol…
Influencer marketing has become a significant part of the digital economy. Influencers allow brands to reach highly targeted audiences, and their endorsements are often perceived as more authentic than direct advertising.
Gone are shots of puddings and sweets as advertisers try to market other foods to stay within rules coming into force on 5 JanuaryThe festive season is traditionally a time of national culinary overindulgence but eagle-eyed viewers may have noticed tha…
Commercial in Netherlands depicting festival-season chaos at ‘most terrible time of year’ prompted flurry of criticism online McDonald’s says it has removed an AI-generated Christmas advertisement in the Netherlands after it was criticised online.The a…
Tech company has installed the advertising screens in hundreds of apartment blocks across 20 British citiesDigital billboards that can film viewers’ responses to adverts have been installed in hundreds of apartment blocks, in a move that civil liberty …
Ruling likely to put European Commission on collision course with billionaire, and possibly Donald TrumpElon Musk’s social media platform, X, has been fined €120m (£105m) after it was found in breach of new EU digital laws, in a ruling likely to put th…
Senators cited Reuters reporting that Meta itself estimated its platforms were involved in a third of all scams in the USUS senators Josh Hawley and Richard Blumenthal have asked the heads of the Federal Trade Commission (FTC) and the Securities and Ex…