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The TV streamers are pooling their advertising services to make it easier for small companies to run campaignsSky, ITV and Channel 4 are to fight back against the social media companies Facebook and YouTube by pooling their streaming advertising servic…
Amazon has quietly doubled the ad load on Prime Video to 4-6 minutes per hour, up from the 2-3.5 minutes initially discussed when ads launched in 2024. AdWeek reports: According to six ad buyers and documents reviewed by ADWEEK, the current ad load on …
MP to table amendment amid ‘wide consensus’ that ads should not be allowed to promote the procedureAdverts promoting assisted dying services will be banned if the procedure is made law under a new amendment, the MP sponsoring the bill has said.Labour’s…
Amazon has launched its AI-powered Video Generator tool in the U.S., allowing sellers to quickly create photorealistic, motion-enhanced video ads often with a single click. “We’ll likely see Amazon retailers utilizing AI-generated video ads in the wild…
CEO to leave global advertising group after three decades, with shares at their lowest level in about five years‘The death of creativity’? AI job fears stalk advertising industryBusiness live – latest updatesThe boss of WPP, Mark Read, has announced he…
Meta’s Facebook and Instagram apps “were siphoning people’s data through a digital back door for months,” writes a Washington Post tech columnist, citing researchers who found no privacy setting could’ve stopped what Meta and Yandex were doing, since t…
Advert that highlighted impact on child poverty was deemed to have breached political advertising rules Transport for London (TfL) has banned adverts from the charity Save the Children calling for the two-child limit on universal credit and child tax c…
Move sends shock waves through traditional media industry by posing threat to advertising agenciesBusiness live – latest updatesThe owner of Facebook and Instagram is to help advertisers to fully create and target campaigns using artificial intelligenc…
Sadiq Khan seeking ‘urgent review’ of decision to ban adverts from British Pregnancy Advisory ServiceThe mayor of London, Sadiq Khan, has stepped in to reverse a ban on adverts on the London transport network calling for abortion to be decriminalised.I…
London transport body says allowing Bpas adverts on its network could bring police and City Hall into disrepute Transport for London has blocked adverts that urge people to lobby their MPs to vote to decriminalise abortion from running on its network …