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Discord is testing “Discord Orbs,” a new in-app currency that rewards users for engaging with interactive ads and promotional Quests. The Verge reports: In addition to spending Orbs on regular items on the Discord Shop, users can exchange the digital t…
Second annual awards celebrate scale, influence and integrity across Guardian platformsBrands including QVC, Macmillan and Audible have been recognised at the second annual Guardian Advertising Awards, which celebrate scale, influence and integrity acr…
Media Matters faces government inquiry into whether it helped advertisers coordinate to pull ad dollars from XThe US Federal Trade Commission has demanded documents from Media Matters about possible coordination with other media watchdogs accused by El…
Decision, which follows lobbying by the food industry, prompts outrage among health campaignersMinisters are to delay the ban on junk food adverts targeting children until 2026, sparking outrage among health campaigners.Labour had vowed to implement ne…
Media authority mulls revised code of practice proposed by Free TV Australia which expands daytime hours when M programming is permittedSign up for Guardian Australia’s free weekly media newsletter hereFree-to-air broadcasters want classification rules…
At its second annual Upfront 2025 event yesterday, Netflix announced that it has created interactive mid-roll ads and pause ads that incorporate generative AI. These new ad formats are expected to roll out in 2026. Ars Technica reports: “[Netflix] memb…
The U.S. government is seeking to break up Google’s advertising technology business after a judge ruled the company holds an illegal monopoly over ad tools for publishers, marking the second such antitrust case following a similar request to divest Chr…
Analysis of online ad data shows parties and affiliated groups spent more than $39m for political ads across Facebook, YouTube and Google search since 28 MarchPolls tracker; Election guide; Interactive seat explorerParty policies; Micro parties explain…
Providers reprimanded for pressuring customers, exploiting women’s insecurities or trivialising medical risksThe Advertising Standards Authority has reprimanded six cosmetic treatment providers for pressuring customers, exploiting women’s insecurities …
Advertising on snacks rises 26% compared with last year, months before restrictions on promoting unhealthy food come into forceBig food brands dramatically increased their spending on advertising last year, months before new junk food regulations aimin…