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At its second annual Upfront 2025 event yesterday, Netflix announced that it has created interactive mid-roll ads and pause ads that incorporate generative AI. These new ad formats are expected to roll out in 2026. Ars Technica reports: “[Netflix] memb…
The U.S. government is seeking to break up Google’s advertising technology business after a judge ruled the company holds an illegal monopoly over ad tools for publishers, marking the second such antitrust case following a similar request to divest Chr…
Analysis of online ad data shows parties and affiliated groups spent more than $39m for political ads across Facebook, YouTube and Google search since 28 MarchPolls tracker; Election guide; Interactive seat explorerParty policies; Micro parties explain…
Providers reprimanded for pressuring customers, exploiting women’s insecurities or trivialising medical risksThe Advertising Standards Authority has reprimanded six cosmetic treatment providers for pressuring customers, exploiting women’s insecurities …
Advertising on snacks rises 26% compared with last year, months before restrictions on promoting unhealthy food come into forceBig food brands dramatically increased their spending on advertising last year, months before new junk food regulations aimin…
Exclusive: Spending came after the Albanese government paused ads for a week amid reports ads were appearing next to inappropriate contentElection 2025 live updates: Australia federal election campaignGet our afternoon election email, free app or daily…
An anonymous reader quotes an op-ed from Ars Technica’s Scharon Harding: TVs offer us an escape from the real world. After a long day, sometimes there’s nothing more relaxing than turning on your TV, tuning into your favorite program, and unplugging fr…
Owner of Ogilvy and Grey agencies follows other multinationals in dropping or downplaying DEI policies since Trump’s electionThe British advertising giant WPP has become the latest company to cut the phrase “diversity, equity and inclusion” from its an…
Investigation uncovered eight adverts that portrayed women in a harmful or degrading way, says ASAAn investigation by the UK advertising watchdog has found a number of shocking ads in mobile gaming apps that depict women as sexual objects, use pornogra…
Roku is testing autoplaying video ads that play before users can access the home screen. While Roku claims this is just an experiment, users are threatening to abandon the platform if the change becomes permanent. Ars Technica reports: Reports of Roku …