Online Retail Hack

Selling miniature replicas to unsuspecting shoppers:

Online marketplaces sell tiny pink cowboy hats. They also sell miniature pencil sharpeners, palm-size kitchen utensils, scaled-down books and camping chairs so small they evoke the Stonehenge scene in “This Is Spinal Tap.” Many of the minuscule objects aren’t clearly advertised.

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But there is no doubt some online sellers deliberately trick customers into buying smaller and often cheaper-to-produce items, Witcher said. Common tactics include displaying products against a white background rather than in room sets or on models, or photographing items with a perspective that makes them appear bigger than they really are. Dimensions can be hidden deep in the product description, or not included at all…

November 9, 2023
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4 Key takeaways from NRF 2023

The continual drive to seamlessly connect physical and digital for retail creates a huge opportunity to unify the entire retail value chain. Cisco’s presence at NRF this year included demonstrations to show retailers how they can leverage the right technologies to uncover efficiencies across their business to drive growth.

February 13, 2023
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