According to six employees and an internal doc, TikTok and ByteDance staff engage in “heating”, or inflating video view counts, to court influencers and brands (Emily Baker-White/Forbes)
Emily Baker-White / Forbes:
According to six employees and an internal doc, TikTok and ByteDance staff engage in “heating”, or inflating video view counts, to court influencers and brands — TikTok and ByteDance employees…