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A HUGE shopping centre that once boasted canals and was designed to be the “biggest in the world” now lies empty after visitor numbers collapsed.
The mega building had room for more than 2,000 shops and its very own theme park – complete with rollercoaster – but is reportedly near deserted.
Vast swathes of the New South China Mall are empty
The New SouthChinaMall in Dongguan was expected to be the “busiest” in the world when it opened in 2004.
However, recent footage from inside the building shows vast swathes of empty retail units.
The 7million sqft shopping centre was designed like a “small city” with themed areas based on Paris, Venice and California.
Shoppers could travel around on gondolas or even visit the massive cinema.
The location however is said to be part of the reason why the mall has struggled over the years.
“The city of Dongguan is full of factory workers and low income families, not the wealthy shoppers the mall was trying to attract,” reports Built To Collapse.
“On top of that, the mall was built far from busy areas. It didn’t have good public transport and even people living in the city found it hard to get there.”
The shopping centre underwent a huge renovation in 2015
In 2008, it was forecast that around 99 per cent of the mall was left empty, leading to it being dubbed a “ghost mall”.
The shopping centre underwent a huge renovation in 2015 and saw an uplift in occupancy.
However, when YouTuber Nico visited last year, she found that while some parts of the mall were “thriving,” others were struggling.
She discovered parts of the upper floors were still being renovated.
Nico and her husband Jack also found the theme park had shut down when they visited, with a letter explaining the operator’s lease had expired.
Jack commented: “If we’d come just a few weeks before we could have gone on the train track, we could have gone on the go-karts, we could have gone and stroked the dinosaur.”
There are dozens of empty shops in the New South China Mall in Dongguan
Nico and Jack also found problems with the mall’s location.
Nico added: “It’s nowhere near any public transport and Shenzhen and Guangzhou have quite a few malls anyway, so why would people come this far?”
Nico says she had heard the $1.31bn mall had seen a spike in occupancy but found a different picture when she visited.
She explained: “I did read that this mall is almost at full capacity but I think that’s a bit of BS because there are a lot of shops and empty retail spaces, especially in the second and third floor of this building.
“But, on the ground floor though, that is thriving and there’s loads and loads of stuff down there.”
The South China Mall was the brainchild of instant noodle billionaire Hu Guirong
Nico says the decision to move away from luxury shops into businesses that could be sustained by the local population meant it became “more appealing” for people in Dongguan, such as nail bars and smaller stores.
The South China Mall was the brainchild of instant noodle billionaire Hu Guirong.
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