The Power of Why: Rediscovering Akamai?s Purpose

As I took on the role of Chief Marketing Officer of Akamai earlier this year, I set out to inspire and challenge our teams to build an impactful global campaign that showcases not just what we do, but what we make possible. What quickly became clear is…

October 5, 2021
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For More Relatable Content, Get Out of Your Universe

While facts communicate truth, stories communicate truth on a higher level that aims right for the core of each one of us. We are moved by stories, and storytelling is arguably the most talked about topic in brand marketing today. If you know a bit of history, it’s no surprise that we’re wired for telling and appreciating stories. […]

The post For More Relatable Content, Get Out of Your Universe appeared first on Massive Alliance.

September 29, 2021
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