IAB: ad spend in the creator ecosystem in 2025 is expected to rise 26% YoY to $37B, vastly outperforming ad spend in media overall, set to grow 5.7% YoY (Kayla Cobb/The Wrap)

Kayla Cobb / The Wrap:
IAB: ad spend in the creator ecosystem in 2025 is expected to rise 26% YoY to $37B, vastly outperforming ad spend in media overall, set to grow 5.7% YoY  —  Investment has increased 26% year-over-year, a level o…

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