Withholding Single Sign-On from SaaS Customers is Bad for Business and Security
Despite years of public shaming by security professionals, some SaaS vendors only offer Single Sign-On (SSO) in high-end “enterprise” product tiers. By withholding this capability from smaller organizations, they put customers’ security at risk. Moreover, they base a pricing strategy on a weak signal and miss an opportunity to lower their own security risk. Charging…