Disney Bans Netflix Ads As Streaming’s Marketing Wars Intensify

Disney is banning advertising from Netflix across its entertainment TV networks, according the The Wall Street Journal, citing people familiar with the matter. It’s “a sign that the marketing wars over streaming-video are escalating as media giants battle each other for subscribers,” the report says. From the report: Disney, Comcast and AT&T are set to spend hundreds of millions of dollars on advertising over the next year to attract consumers…

October 4, 2019