Reddit Fight ‘Enters News Phase’, as Moderators Vow to Pressure Advertisers, CNN Reports

Reddit “appears to be laying the groundwork for ejecting forum moderators committed to continuing the protests,” CNN reported Friday afternoon, “a move that could force open some communities that currently remain closed to the public.

“In response, some moderators have vowed to put pressure on Reddit’s advertisers and investors.”

As of Friday morning, nearly 5,000 subreddits were still set to private and inaccessible to the public, reflecting a modest decrease from earlier in the week but still including groups such as r/funny, which claims more than 40 million subscribers, and r/aww and r/music, each with more than 30 million members. But Reddit has portrayed the blacked-out communities as a small slice of its wider platform. Some 100,000 forums remain open, the company said in a blog post, including 80% of its 5,000 most actively engaged subreddits…

Reddit CEO and co-founder Steve Huffman told NBC News the company will soon allow forum users to overrule moderators by voting them out of their positions, a change that may enable communities that do not wish to remain private to reopen. In addition, one company administrator said Thursday, Reddit may soon view communities that remain private as an indicator that the moderators of those communities no longer wish to moderate. That would constitute a form of inactivity for which the moderators can be removed, the company said. “If a moderator team unanimously decides to stop moderating, we will invite new, active moderators to keep these spaces open and accessible to users,” the administrator said, adding that Reddit may intervene even if most moderators on a team wish to remain closed and only a single moderator wants to reopen…

Omar, a moderator of a subreddit participating in this week’s blackout, told CNN Friday that many subreddits have participated in the blackouts based on member polls that indicate strong support for the protests… Content moderation on Reddit stands to worsen if the company continues with its plan, Omar said, warning that the coming changes will deter developers from creating and maintaining tools that Reddit communities rely on to detect and eliminate spam, hate speech or even child sexual abuse material. “That’s both harmful for users and advertisers,” Omar said, adding that supporters of the protests have been contacting advertisers to explain how the platform’s coming changes may hurt brands. Already, Omar said, the blackout has made it harder for companies to target ads to interest groups; video game companies, for example, can no longer target ads to gaming-focused subreddits that have taken themselves private…

Huffman has also said that the protests have had little impact on the company financially.

NBC News adds:

In an interview Thursday with NBC News, Reddit CEO Steve Huffman praised Musk’s aggressive cost-cutting and layoffs at Twitter, and said he had chatted “a handful of times” with Musk on the subject of running an internet platform. Huffman said he saw Musk’s handling of Twitter, which he purchased last year, as an example for Reddit to follow.

Read more of this story at Slashdot.

Posted in Uncategorized Tagged